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this is me.


A fully integrated international beauty brand campaign for Generation Z – the lil' sis to the Millennials. We spent hours and hours of research to find out, what represents this unique generation. The answers were quite simple: self-confidence. Artsy fartsy minds. And yellow. Yes, right. Simply yellow. Gen Z yellow is the colour they claim for themselves. That's why, we used it as a visual code in all kinds of assets. We reached out to the 2.2 mil followers on Instagram in Instastory Ads, Carousel Ads, Canvas Ads, and Sponsored Posts, as well as on TV, in online films, Bumper Ads, Snapchat Ads, and at POS.

full online version 60''
tvc 20''
ig story / snapchat ad
carousel ad
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